CONCEPTBOOM SUTRA CONCEPT
GROWTH / CAMPAIGNS
Campaign Planner
A structured planning workspace for building campaigns without losing the connection between idea, channel, creative, tracking and measurement.
Source / Reference
Designed as an original Boom Sutra concept.
Funnel
How the stages compound.
01
Brief
02
Channel mix
03
Asset plan
04
Tracking
05
Launch
Features
+Campaign brief
+Channel mapping
+Asset checklist
+UTM planning
+Launch checklist
Built for
Product launchesSeasonal campaignsD2CCreator campaigns
Workflow
01Define goal
02Choose channels
03Plan assets
04Set tracking
05Launch
Boom Sutra