CONCEPTBOOM SUTRA CONCEPT
GROWTH / FUNNEL
Conversion Lab
An interactive conversion model that lets a team understand how traffic, conversion rate and order value combine to create revenue.
Source / Reference
Designed as an original Boom Sutra concept.
Funnel
How the stages compound.
01
Traffic model
02
Conversion
03
Revenue
04
Scenario comparison
Features
+Funnel calculator
+Scenario comparison
+Conversion sensitivity
+Revenue projection
Built for
D2C campaignsLead generationLanding pagesPaid media planning
Workflow
01Enter traffic
02Set conversion
03Set value
04Compare scenarios
05Find leverage
Boom Sutra